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EDHEC Business School MSc in Management Studies

EDHEC Business School version PDF

Marketing Management & Strategy

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Develop fundamental knowledge of marketing recognizing that the success of an enterprise is sustainable only if it can meet the current and prospective needs of customers. This module explains the role of marketing in the global organization and prepares participants to be responsible and well-informed decision-makers. Participants will develop the skills to design and implement a successful marketing strategy as well as to create customer and firm value, become aware of how marketing evolves over time in a rapidly changing global environment and learn to appreciate the importance of techniques from a number of fields including finance, accounting, economics, information technology and organizational behavior

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